AMC won the first prize in the general (or, teaching) hospital sector of the 2009 Most Trusted Brands survey organized by The Digital Chosun and sponsored by The Chosun Ilbo and KADPR. The Awarding Ceremony held at Koreana Hotel started with greetings from CEO Kim Chan of The Digital Chosun. A total of 40 products and corporate brands, found to be most preferred by consumers in the 2009 Most Trusted Brands survey, were announced and awarded at the ceremony. AMC was recognized for its advanced medical technologies and commitment to the well being of the community, thus receiving the honor of becoming the first prize winner. AMC also ranked first in the global well-being brand sector of GBCI, the world-class brand evaluation system developed by Japans JMA Management Center.