Asan Medical Center has been honored to receive the grand prize for attracting foreign patients at the Declaration of Koreas Leading Medical Brands which aims to create global medical brands and promote marketing. The ceremony was held at Grand Hilton, Seoul. The commendation was awarded by the Minister for Health, Welfare and Family Affairs for the great achievement of attracting foreign patients. At the Declaration of Koreas Leading Medical Brands, hosted by the Ministry for Health, Welfare and Family Affairs, the MEDICAL KOREA brand and the SMART CARE slogan were unveiled. This event aimed to discuss the vision and future development of Korean medical brands and to congratulate individuals and institutions on their performance of drawing in foreign patients. Furthermore, the progress, vision and plan of the Korean medical brand project were unveiled at this ceremony.