Asan Cancer Center was given the Certification of Premium Service by 2009 THE PROUD for Koreas Premium Brands, which is organized and selected by the Korean Management Association Consulting. THE PROUD consists of 3 categories; namely Premium Brands, Premium Service and Premium Designs. Asan Cancer Center became the winner with its quality, and customized healthcare service catering to the needs of each patient. 'THE PROUD for Koreas Premium Brands' selects candidates through preliminary research and recommendations by consumers and experts. Then, the final survey is conducted on 15,000 consumers who have the experience of using the products. 'THE PROUD for Koreas Premium Brands' is created to discover and award competitive new products, and thus to promote sound culture of consumption. Our hospital was also selected as the most respected company in Korea for 3 consecutive years and as the Brand of the Year in surveys conducted by KMAC, once again proving its status as Koreas healthcare leader.