Busan and Gangnam have proved that they are capable of becoming leaders in medical tourism.

Busan has dominated the Japanese tourists market arriving by ferry and flights for overnight shopping sprees and aesthetic therapies. Treatments include hair transplants, manicures and pedicures, the city is moving forward with marketing cosmetic surgery and other medical services. Cosmetic surgery clinics are receiving Japanese medical tourists who want to look like Korean celebrities. Local cosmetic surgeons and medical tourism agencies are now attracting more health tourist from Russian. The local government is giving full support to this new industry.

Gangnam, is one of the most affluent areas in South Korea. With Top-class hotels such as the Ritz Carlton, Intercontinental, Park Hyatt, Marriott, fashionable restaurants, shopping districts and tourist attractions, It's very popular with medical tourists. According to the Gangnam district office, the area saw a 25% increase in the number of foreign visitors to its clinics in 2009.